Export Insights
The demand structure and supply chain development status of the global canned fruit, vegetable and mushroom import market
2022-07-28
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In the past five years, the global canned edible mushroom and canned fruit and vegetable consumption market has shown structural differentiation. The mature markets in Europe and America mainly focus on standardized sliced mushroom canned food and peeled whole mushroom canned food. The Middle East and Southeast Asian markets prefer mixed fruit and vegetable canned food and seasoned mushroom canned food, while the African market focuses on high cost-effective basic whole mushroom canned food. From the perspective of the underlying logic of the supply chain, China, as the world's largest canning raw material processing and finished product export base, relies on the complete industrial chain of the three core food industry belts in Fujian, Shandong, and Zhejiang to form a mature integrated model from agricultural product planting and procurement, raw material grading and cleaning, high-temperature sterilization and filling, warehousing and consolidation, and full container export. The raw material side of agricultural products directly determines the production cost and supply stability of canned goods. The period from April to October each year is the concentrated harvest season for fresh mushrooms, seasonal fruits and vegetables. Processing plants will stockpile a large amount of frozen raw materials to ensure uninterrupted production throughout the year. This is also the core consideration for overseas importers to choose long-term cooperative factories.
The continuous tightening of international food trade rules directly changes the operational logic of the entire process of canned food export. The European Union has implemented a new version of food residue detection standards, significantly lowering the detection thresholds for heavy metals, pesticide residues, and preservative content in mushroom canned food; The North American market requires all imported pre packaged foods to complete FDA filing and establish a complete batch traceability file; All imported canned goods from Islamic countries in the Middle East must be accompanied by formal Halal certification. Goods without corresponding qualifications will be directly detained, returned, or even destroyed at the port. Small and medium-sized overseas importers generally have a demand for multi category procurement, and purchasing only canned mushrooms in a single container will increase the unit cost of sea freight. Therefore, the mixed container consolidation model has become mainstream in the industry. Multiple SKUs of products such as canned mushrooms, canned fruits, canned aquatic products, and bagged tea can be mixed in the same container, which can share the sea freight and meet the one-stop stocking needs of supermarkets.
The ability to support the supply chain has become a core competitive indicator for factories. Production bases with standardized temperature controlled storage spaces of over 5000 square meters can achieve batch stocking, multi category consolidation, and staggered order shipments. Even in the event of unexpected situations such as reduced production of agricultural products or tight shipping space, they can ensure stable supply to overseas customers. On the other hand, small processing plants without their own warehouses have insufficient raw material reserves after the harvest season, and can only shut down during the off-season, unable to undertake long-term overseas annual framework orders. At the same time, the demand for OEM customized packaging has been increasing year by year. Overseas supermarkets and self owned brand purchasers no longer purchase generic blank label cans, and require factories to provide multilingual labels, supermarket easy to open lids, and customized pattern soft packaging. This has forced domestic canning processing factories to upgrade their printing and packaging supporting workshops, improve the entire chain service from product production to packaging customization, and is also the most significant development feature of the global food supply chain at present.
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2022-07-28
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